U4H, Inc.’s advertising and marketing division allows businesses to reach open markets in a case specific manner. U4H is the First Global Web Presence.
TV commercials, radio ads, and print advertising are very expensive. Their effectiveness is questionable. A full page advertisement in a prominent magazine, newspaper, or other publication can run as high as $60,000 per ad. Magazines and newspapers can give you circulation numbers, but how is that directly relating to sales? What exactly are you paying for and getting? 75,000 people might not have given your advertisement a glance, or 75,000 people might have looked at it and said “nice.” What does that do for sales and profit? What other factors during that time in addition to an advertisement could have caused sales to rise or dip?
Traditional TV commercials on commonly known networks are just expensive ($50.000 ) as full page traditional advertisements. If the commercial airs during a popular television show, time of year, or sporting event, costs are enormous. Many businesses do not have enough money in their budgets to efficiently orchestrate traditional advertising campaigns on a large scale. Many businesses do have enough money, and are accepting of the “service” they are receiving from network giants. Most businesses regardless of their intended outreach are tired of misdirecting advertising dollars and are looking for “better ways” to put advertising and marking money to work.
Traditional forms of marketing on the Internet are affordable. If done correctly, a business can get much more bang for the buck with dollars spent here. The effectiveness of online marketing campaigns is calculable, but there are many traps, scams, and pitfalls. Businesses are rightfully skeptical when investing in online marketing campaigns because once again, what are they buying/getting?
There are primarily two ways businesses can utilize the World Wide Web for advertisement and marketing campaigns; externally or internally. Submitters and Listing Agencies who claim to be able to submit your advertisement to 75,000 search engines are not external marketing campaigns; they are just plain scams. They submit advertisements to FFA (Free For All) pages and other bogus link pages that increase overall “visibility,” but in actuality have very negative ramifications. (These strategies can result in getting a site temporarily/permanently banned from search engines.)
There are hundreds of different search engines and directories on the Internet where businesses can submit a web site for a listing, place an advertisement (external marketing campaign), and more often than not these listings/advertisements go “un-noticed” or “unfound.” Where will the advertisements be placed; how long will they appear, who is actually going to view it, and when will they see it? Web pages are becoming overwhelming packed with content in a scrolling fashion and/or ever changing fashion. Links on the sides of pages, and contained within pages are displayed in an orderly, unappealing, and careless manner with little or no human logic woven into the final product. They are not valuable because they are not “controlled” and “limited;” they can be created endlessly. Diamonds are one of the most abundant gemstones on earth and they are valuable because of how they are controlled. Their perceived “rarity” is a major factor in their high desirability.
Another external marketing campaign is pay-per-click advertising (PPC). PPC works if you like a method that could become extremely costly and ultimately is ineffective. With PPC you pay a certain cost per click to have an ad for your web page run at or near the top of the search engine listings for certain keywords. When purchasing keywords, it is important to know how often keywords are searched. If you are in a field where your keywords aren’t unique and/or highly searched, your odds of having your page in the first few search results is worse than poor. Keywords in some instances are case sensitive and case specific, and this can get very pricey. (i.e. Automobile, automobile, Auto, auto, Automobiles, automobiles, Autos, autos, Car, car, Cars, cars). Lastly, if the same IP address/individual browsing the web from their computer clicks on your link multiple times just for the sake of it, you pay multiple times. PPC ads are dull, stale, often misleading, and ineffective.
If you are actually selling a product or service, the best way to promote yourself on-line to date has been through an affiliate program. Affiliate programs develop from within and allow corporations to have a “stamp/link,” a small representation of their company on another page. Affiliate programs increase link popularity and do generate additional revenue. Affiliate programs can provide an affiliate code and promotions to other online merchants/web page owners as an incentive for placing a banner/advertisement link on their site. The affiliate providing this service gets a commission for the referral. Unity 4 Humanity, Inc. offers the opportunity to corporations to become part of Mall2Me.com the first affiliate virtual mall, but an affiliate program is only as effective as the sites a business owner’s banner/advertisement are being placed on. People going to the Mall2Me.com go to it to find stores/affiliate programs in logical categories; are the individuals going to the sites companies allow their affiliate banners to be on looking for those companies?
“Link popularity” is the number of web sites that currently link to a site. The more legitimate inbound links to a site, the higher its search engine ranking. Unity 4 Humanity, Inc. is the “First Global Web Presence.” U4H, Inc.’s web presence consists of over 1000 domains, and sites attracting markets from ages 3-99. U4H, Inc. utilizes globally recognized top level domains (TLD’s) for intended and specific purposes. (i.e. .net has a different function and purpose than .tv, or .info). U4H, Inc. has established “link popularity” within itself resulting in more exposure to a limited/finite number of premium advertisement spaces within its Global Web Presence.
U4H, Inc.’s advertising and marketing division allows businesses to reach open markets in a case specific manner. They provide a platform for corporations to showcase their products and services to susceptive audiences. All developed domains in Unity 4 Humanity, Inc.’s Global Web Presence are Search Engine Optimized (SEO) and reach out to different markets. U4H, Inc. optimizes keyword density and optimizes/varies the positioning of advertisements within our Global Web Presence with text/meta tags that best and accurately characterize the subject matter of your site/advertisement. Advertisements appear to markets and individuals interested in your products and services; and U4H, Inc. constantly analyzes the effectiveness of advertisements content, placement, and popularity. Each advertisement is unique, and presented in an entertaining fashion.
Do you have new products or services to introduce to open markets? Is your market share shrinking even though your products and services are as good, or better, than your competitors? Is demand needed to move your products through the distribution chain, or needed to spark struggling service revenue? Are you trying to revamp your image, and show the full range of your new products and services because the market’s perception of your company is “old.” Advertising and marketing divisions within corporations can get too close to the product and the company, and that is because they believe in the product and company—and they feel passionately about the products and services they are promoting. Advertising and marketing divisions can often never see or know the true fruits of their labor. The ability to step back and view issues objectively, and truly see things from consumer’s standpoint is lost in many instances.
U4H, Inc.’s Advertising and Marketing Division works with advertising and marketing divisions sparking objectivity and creativity by presenting them with an entirely different and unique playing field. U4H, Inc. lets advertising and marketing divisions once again get excited about advertising products and services they are passionate about. It isn’t a sense of outsourcing when you advertise on the First Global Web Presence because you are an extension and reflection of yourself accurately depicted in the best possible light. U4H, Inc.’s Advertising and Marketing Department does not compromise the quality and integrity of their advertising services for any monetary value. U4H, Inc.’s only priority is to showcase businesses products and services in the best and most informative, iconic, and entertaining lights.